Creating an effective marketing strategy for your pet store doesn't have to be expensive. In fact, there are many creative, low-cost options. All you need is some imagination, an attitude of persistence, basic common sense, and the ability to think outside the box.
When developing a marketing strategy, start by being clear about your goals, your target audience, and the specific strengths of your pet store and how to leverage them. The following ideas put together by Petionship can help you design an effective marketing strategy for your pet shop.
Make a good impression at all times
The way you treat people in your daily life is an important part of your professional and personal brand, and is integral to marketing your pet store. The people you come in contact with every day can spread the word about you and your business, so you want that interaction to be positive.
Always respond to emails in a prompt, courteous manner and answer the phone in a welcoming manner. Be courteous to the people in your community with whom you interact on a daily basis.
Actively market your pet shop online and in your local community
A great way to market your pet store is through the Internet. Consider using.
Start a pet blog to identify the needs of your customers and introduce them to your pet products and services.
2. Business Listing Site or Yellow Pages
List your pet store on a business listing site, directories or local yellow pages to gain exposure.
3. Social Media
Use social media such as Facebook, Instagram, LINE or Twitter to keep up with the latest trends such as International Cat Day, International Dog Day, etc. and use these dates as a great opportunity to spread the word about your business.
4. Email Newsletter
Create a monthly newsletter that you can send to your customers via email. Your newsletter can include various sections such as current and new products and services, as well as special events and promotions. Even consider launching a one-page pet "Billboard" featuring photos of pet owners and their pets in the surrounding community.
You can also create your own website using a free online website building service such as WIX, SquareSpace or Shopify. Your website can invite members to sign up for specials and discounts. This way, you will have a database of members that you can use to determine your future marketing strategy.
It's also important to keep your site's educational content and product information up-to-date. Create incentives, such as coupons and discounts, to attract and retain customers.
To bring in more customers, create flyers and business cards to display at animal clinics, private veterinary clinics, animal training schools and pet grooming salons. Some pet stores even hold pet adoption days to attract customers.
💡Tips: Design a professional mission statement for your pet business. This will allow you to maintain a specific focus when developing a marketing plan for your pet store.
Become a pet expert
There are many advantages to opening an independent pet store compared to a big box store that carries pet products. Notably, you have the freedom to choose unique pet supplies. Start by carrying products that are not available elsewhere in your area and learn as much as you can about them.
Consider items such as natural pet food and pet care products, as well as items that solve specific problems for furry friends, such as slow feeding bowls - measuring out a certain amount of food at certain intervals to slow down fast eating pets; or a specially-made comb that slows down fur loss in cats; or a pet camera that allows you to see your pet from work to interact with your pet at all times.
Connect with pet industry professionals
Establishing mutually beneficial or cooperative relationships with pet industry professionals will make it easy for you to exceed your business goals. Join specialized pet organizations or chambers of commerce and actively participate in business gatherings to stay informed about the industry and learn what your competitors are doing to keep their businesses afloat.
Get Involved in the Community
You and your pet shop are a part of the community. Being involved in your community is not only part of your pet store's marketing plan, but it also allows you to give back to your community and help others as well as your pets.
Consider helping pet rescues and shelters, participating in community cleanups (such as dog poop pickup), or getting involved with local school groups, charities and other organizations through which you can build relationships with others in your area.
Branding your pet shop
An effective marketing plan for any business also includes building a brand that is unique to your company or store's identity. Believing in your pet store, your products and services, and in your own values is important to the success of your business.
As part of your marketing plan, think about what you can offer that your competitors don't have. Most importantly, ensure a high quality experience in every aspect of your pet business.
Product knowledge, passion and belief in your products and services are key elements of any pet store marketing plan. In addition, showing that you truly care about your customers and their pets' well-being through your behaviors, actions and the products you sell can set you apart from the competition and help your pet store grow its business and sales.
To get the latest pet business insights from Petionship, please read our curated blogs for pet businesses.
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